For your kind
Animals need our help more than ever. By rallying together and showing kindness to animals we can create a better world for all. Discover your type of kindness and get inspired with ways to help.
News and stories
Discover the hidden emotional lives of the animals in our film
Every day our actions affect the animals we share our world with. By treating every animal with kindness and respect, we can create a better world for all.
Queenie the cow and friends remind us how our choices count
Cows like Queenie will go on walks with their bestie, and even snuggle up together side-by-side to sleep if given the space and freedom to do so. And chickens let out a cat-like purr if they’re feeling particularly happy. Because, like our cats and dogs, they feel joy, anger, fear, and much more. By choosing higher welfare meat, dairy, fish and eggs, you’ll be giving farmed animals an opportunity to live better.
Bruno the pug wishes he could breathe easy
Animals with short noses and flat faces (also known as brachycephalic) have become worryingly fashionable. Because of the way they’re bred to have extreme face shapes, these dogs, cats and even some rabbits have a much higher risk of breathing problems, dental issues, eye conditions and skin infections. People power can help us raise awareness and buck this trend, so all breeds can breathe freely. And owners of flat-faced pets can find out how to provide the best possible care to give their pets a more comfortable life.
Callie the kitten knows an easy way to stop strays
The number of pregnant cats and unwanted kittens in our care peaks from June to September every year. Neutering or spaying your cat is one of the easiest ways to help ease the pressure ‘kitten season’ puts on our centres. And if you’re looking for a new family member, we have thousands of animals in our care all looking for the perfect home. Could you consider adopting instead of buying a pet?
Max the greyhound never wanted to be a sportsman
Dogs express joy every day when they get the zoomies or when they play bow with their best friends. But every year, rather than experiencing a life full of happiness and joy, thousands of greyhounds face a life of uncertainty, injury and even death in the name of sport and entertainment. We can create a kinder world for them by putting a stop to greyhound racing for good.